Skip to product information

GoodPillow™ CLASSIC

Non-Member Price

$189 $139

Member Price


Members save an extra $30 | Learn More

The GoodPillow™ CLASSIC is a "Pillow-in-a-Pillow" — specifically designed to react to your sleep

Constructed with separate chambers, down alternative filling, & cool cotton fabric, this pillow responds to your movement and keeps you asleep all night. 

✔️ Cool outer layer – micro-gel fiber filled chamber provides a soft & cooling touch

✔️ Adjustable inner pillow core – filled with premium down alternative fiber for additional support, simply unzip the pillow to adjust the loft of the pillow

The design allows sleepers to make adjustments to the pillow loft and feel 🤌🏼 😌

We've partnered with a woman, minority-owned textile business to make these heavenly GoodPillow™ pillows right here in America 🇺🇸

Dimensions, Materials & Care


Standard: 20" x 26"
King: 20" x 36"


Cover: 300 thread-count, 100% cotton percale
Fill: 100% virgin poly-fiber fill


Soft zipper case can be removed. Machine washable. Tumble dry at low temperature.

Shipping, Warranty, Returns


Ships same or next business day (unless otherwise noted)


We offer a 1-year limited warranty that covers manufacturing and workmanship defects. If you do notice anything out of the ordinary, simply reach out to us via the chat feature located in the bottom right corner of our website.


All of our products come with a 100-Night Sleep Trial, and a hassle-free return process. If our products are not meeting your expectations, chat with us online and a representative will walk you through the steps.

100-Night Sleep Trial™

All of our products come with a 100-Night Sleep Trial, and a hassle-free return process. If for any reason you are unsatisfied with your purchase – within 100 days of our order – our products may be returned for a full refund.

Pillow-Fight Club™

Pillow-Fight Club™ is our
membership club — providing you with new pillows every 12 months, as is recommended by health & sleep professionals

- Save significantly by
purchasing your GoodPillow™ via our Pillow-Fight Club™

Adjust for your Comfort

Say goodbye to one-sized fits all pillows! Our innovative new pillow-in-pillow GoodPillow™ design combines a supportive inner pillow with a soft outer pillow. Simply unzip the inner pillow to remove fill to create the loft that suits your needs. Keep in mind that it can take up to two weeks to acclimate to your new pillow.

Fluffy, supportive fill

Millions of tiny hypoallergenic fibers are blown into the pillows, creating an adaptive surface that supports you throughout the night no matter your sleeping position. Made with a breathable 100% cotton weave, the cover lets air flow through so you can stay cool. Finally a down-alternative pillow that supports as much as it comforts.

Trust the Experts

We’re proud to have achieved OEKO-TEX® STANDARD 100 certification, meaning that our pillow has been rigorously tested for harmful chemicals and has met the top product safety standards.

How does the GoodPillow Classic compare to hotel pillows?
That really depends on the hotel. High end hotels use down and alternative down pillows because of their comfort and ability to stuff, stack, and twist the pillow into what you like best. The GoodPillow uses the highest quality fibers that would exceed or at least match the comfort of the best hotel pillow you've experienced.
Will the pillow retain its shape over time?
Due to the high density fibers filling the pillow, the down alternative should keep its shape for at least a year and likely beyond. We do recommend you fluff your pillow every week to help it maintain its shape and comfort.
Why should I join Pillow-Fight Club?
Join Pillow-Fight Club and you'll recieve 2 FRESH, new pillows every year AND you'll save an average of 21% on all our other bedding products!

Customer Reviews

Based on 16 reviews
Eivind F. (Seattle, WA)
Such a surprise!

Everybody hypes their product and usually it's a bunch of hot air. I'm an old geezer, 77 years, so my head has hit many a pillow, from folded jeans in a tent to the nicest models in a Hilton. These Pillow Fight pillows are no hype job...I have never flopped my gourd on a more comfortable pillow, and I mean by a long shot. Once I figured out how to adjust the fill, it is pure pillow perfection. How you ever balanced the soft comfort with the exact degree of support is nothing but magic. May I never try another pillow ever again.

Jeanie L. (Philadelphia, PA)
Great pillows

Well made, comfortable, have enjoyed really good sleep. Many thanks for providing a quality product made in the USA.

Justin F.
Better than MyPillow!

These pillows are better than MyPillows! Very fluffy and comfortable, yet firm. Love it.

K B. (South Weymouth, MA)
Best pillow ever

I've never had a pillow I've loved more. Soft yet supportive-- able to easily get that "just right" position for my head and neck. Wake up refreshed!

Janis M. (Middleton, WI)
Pillow Fight

Love my new pillows! I feel so good about supporting this product for several reasons!
Thank you! ✌🏻💤💙