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Knockout™ Adjustable Down Alternative Pillows

$180 $129

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Our signature polyester down-alternative pillows use materials that are lightweight and airy, so don't forget to set your alarm. The synthetic fill is humane and hypoallergenic, designed for those sensitive to down or who prefer pillows with the light support of down over the weighty bounce of foam. Perfect for back, side & front sleepers. Our down alt pillow sets are available in standard size and king size.  Like all Pillow-Fight™ pillows, they are fully adjustable to accommodate your size and preferred sleep position!

All deliveries are carbon neutral
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Dimensions, Materials & Care


Standard: 18" x 26"
King: 18" x 34"


Cover made from 400 thread-count sateen cotton. 100% Polyester virgin fiber fill. Open zipper to remove fill and adjust the pillow loft.


Machine wash cover only in cool water with mild detergent. Tumble dry on low.

Shipping, Warranty, Returns


Ships same or next business day (unless otherwise noted)


We offer a 1-year limited warranty that covers manufacturing and workmanship defects. If you do notice anything out of the ordinary, simply reach out to us via the chat feature located in the bottom right corner of our website.


All of our products come with a 100-Night Sleep Trial, and a hassle-free return process. If our products are not meeting your expectations, chat with us online and a representative will walk you through the steps.

100-Night Sleep Trial™

All of our products come with a 100-Night Sleep Trial, and a hassle-free return process. If for any reason you are unsatisfied with your purchase – within 100 days of our order – our products may be returned for a full refund.

Pillow-Fight Club™

Pillow-Fight Club™ is our
membership club — providing you with new pillows every 12 months, as is recommended by health & sleep professionals

- Save significantly by
purchasing your GoodPillow™ via our Pillow-Fight Club™

How does the Knockout® compare to hotel pillows?
That really depends on the hotel. High end hotels use down and alternative down pillows because of their comfort and ability to stuff, stack, and twist the pillow into what you like best. The Knockout uses the highest quality fibers that would exceed or at least match the comfort of the best hotel pillow you've experienced.
What is better, Alt Down or Goose Down?
I'm sure our friends the geese have some very strong feelings on this matter ... and we stand with them. Additionally, down alternative has lots of benefits over traditional goose down. Down alternative, aka synthetic down, is hypoallergenic, sleeps cooler, and is less expensive than down. Most importantly, down alternative fibers are synthetic and thus ethically manufactured with no harm to animals. Additionally, our alternative down premium fill will last just as long as goose down and therefore we highly recommend alternative down versus goose down pillows.
Will the Knockout retain its shape over time?
Due to the high density fibers filling the pillow, the down alternative should keep its shape for at least a year and likely beyond. We do recommend you fluff your pillow every week to help it maintain its shape and comfort.
Why should I join Pillow-Fight Club?
Join Pillow-Fight Club and you'll recieve 2 FRESH, new pillows every year AND you'll save an average of 21% on all our other bedding products!

Customer Reviews

Based on 64 reviews
ELISABETH C. (Gainesville, GA)
Awesome pillows!

Bought these for my son, whose pillows were getting really worn out. He loves them and so do I - I think I may need to order some for myself!

Mark B. (Grafton, WI)
Great pillows

I’ve finally found the pillow I can customize to my comfort. Excellent

Susan (Mount Vernon, WA)
Soft and huggable

My husband and I love our new Knockout Premium Down Alternative pillows. They are soft enough to cuddle and firm enough to keep their shape. We're ready to try a couple more models!

Mary N. (Everett, WA)
Super comfy with great support

It feels indeed like a down, gusseted pillow. Got them for my own room and guest room. My daughter commented how nice the new pillows were. Only flaw was there was a lot of stuffing on the outside of the pillows on unwrapping, used a lint roller to remove.

Lori B. (Loveland, CO)
LOVE these pillows!

We recently bought these pillows as ours were old. I was looking for a Made in America brand so I jumped at the chance to try a new company that supported that, plus I love William LeGate! We absolutely love these pillows, they're dreamy.

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